11 Mayıs 2012 Cuma
Cognitive Dissonance Bias
When newly acquired information conflicts with preexisting understandings, people often experience mental discomfort- a psychological phenomenon known as cognitive dissonance. Cognitions, in psychology, represent attitudes, emotions, beliefs, or values; and cognitive dissonance is a state of imbalance that occurs when contradictory cognitions intersct. by Pompian- Behavioral finance and wealth management.
6 Mayıs 2012 Pazar
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